Meet Our Leadership
A convergence of expertise in AI strategy, product innovation, and financial integrity.
Junaid Ahmad is an IT leader, entrepreneur, and AI strategist with over 20 years of experience driving digital transformation and innovation across global markets. As CEO of Softoo, a UK-based IT services and digital products company, he is passionate about helping organizations scale through smart technology, process excellence, and people-first leadership.
Over the years, Junaid has led Softoo’s journey from a small 15-member team to a 250+ strong, high-performing organization — expanding into Europe and the Middle East, growing multi-million-dollar revenues, and establishing trusted partnerships with global technology leaders. His focus has always been on innovation, culture, and measurable impact — leveraging AI-driven analytics and automation to improve performance, efficiency, and client success.
He also serves on multiple committees at P@SHA (Pakistan Software Houses Association), supporting skills development, startups, and global outreach initiatives. Beyond his executive role, Junaid enjoys mentoring emerging leaders, sharing insights at international tech forums such as Web Summit, LEAP, and GITEX, and contributing to the growth of Pakistan’s technology ecosystem.
Sajid Razzaque is an accomplished Product leader with over 10 years of experience in designing, managing, and leading software products. Throughout his career, he has consistently demonstrated a keen ability to drive innovation and deliver exceptional results. His products have received prestigious recognition, including the esteemed Brandon Hall award. He takes great pride in having contributed to the development of outstanding products that are now used by millions of users worldwide. His track record spans across diverse industries, with a particular focus on Text-to-speech, Internet Data, E-Learning, and Telecom. He is passionate about creating cutting-edge solutions that impact users’ lives and the success of the organizations he has had the privilege to work with.
Sajid is passionate about building products that solve real-world problems and add value to the organizations and users he serves. He has a strong background in product and project management, agile methodologies, customer relationship management, and pre-sales, which enable him to plan, execute, and monitor the product portfolio strategically and efficiently. He also has extensive experience in hiring, mentoring, and leading high-performing product teams, as well as collaborating with internal and external stakeholders to align the product vision and roadmap with the business goals and customer needs.
Zia Akhtar is a distinguished leader at the intersection of Islamic finance and technological innovation, currently serving as the Divisional Head of Sharia Audit at United Bank Limited (UBL). With over a decade of experience in the financial sector, including a significant nine-year tenure at Faysal Bank leading Branch and Sharia Audit Automations, he specializes in modernizing traditional frameworks. As a Certified Internal Auditor, Zia is dedicated to bridging the gap between rigorous regulatory compliance and operational efficiency through advanced audit automations.
At the forefront of integrating Artificial Intelligence into financial services, Zia’s vision extends beyond traditional auditing. His consultancy work, particularly with Brillanz, acts as a catalyst for organizations seeking to revolutionize their operations through strategic AI solutions. He brings a multifaceted approach to the team, offering expertise that spans corporate training, financial advisory, and IT consulting, ultimately helping businesses navigate the complex landscape of modern, Sharia-compliant finance.
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